Monday, March 7, 2022

HMD Global says it has pulled out of the flagship race

HMD Global, the home of Nokia phones, stretched itself too thin by trying to launch phones in all price brackets, so it made the tough choice to pull out of the flagship race. “Making an $800 phone doesn’t make sense for us at the moment,” Adam Ferguson, HMD’s Global Head of Product Marketing, told Android Authority in an interview. The Nokia 9 PureView launched in 2019 and it was an attempt to return the brand to the premium camera phone market that it once ruled. Unfortunately, the new PureView was not received well and rumors of a sequel were always followed up with new rumors of...

via shopmatrix

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