Wednesday, October 18, 2023

Meta is Telegramming its broadcast channels to Facebook and Messenger

Throughout the years, Meta has been "inspired" by various competitors to launch identical features - some later dying unceremonious deaths, others going on to become much more popular than the original (just think Stories). Today is another day like that. Meta's Telegram-inspired broadcast channels, previously seen in Instagram and WhatsApp, are spreading to Facebook and Facebook Messenger "in the coming weeks". People who manage Facebook Pages can start broadcast channels "as a way to engage more deeply with their followers", the company says. A broadcast channel is basically a...

via shopmatrix

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