Asus is far from a major player in the smartphone industry. As far as the wider tech world is concerned, however, the Taiwanese company is a behemoth, with its expertise in computer hardware earning it many fans. That position seems to be key in understanding the occasional Asus dabble in the phone world. Historically, Asus handsets tend to be different than the mainstream. The company's PC pedigree shines through, be it through the use Intel mobile chipsets when that was a thing, convoluted PC-style model numbering or bold design and functional decisions all around, like on the ROG...
via shopmatrix
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